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Brew Potion
Project type
Packaging Illustrations
Date
2023
Location
Dubai
Following our earlier work on the brand identity for Brew Potion—a sub-brand by Bevarabia targeting the youthful, experimental coffee drinker—we took things a step further by designing custom illustrations for its packaging covers.
These vibrant, high-energy artworks were crafted to capture the bold spirit of Brew Potion—infused with color, character, and a dash of whimsy. The aim? To make each pack feel like a collectible spellbook of flavor, attracting the Gen Z and millennial crowd with storytelling visuals that reflect the brew’s punchy, adventurous nature.
Every element was designed to stir curiosity on the shelf and evoke the imaginative world of a modern coffee alchemist.
